Trump Mobile – the latest entry in the “how many ways can we cash in on the presidency” cinematic universe – has delayed its big, shiny, $499 gold-colored smartphone, the T1. The company, which licensed the Trump name to slap on a phone and service plan, now says there’s a “strong possibility” customers won’t see their devices this month, blaming the government shutdown Trump helped create for disrupting shipments. Because nothing says competent business genius like failing to deliver a product you already took $100 deposits for and then pointing at your own administration’s chaos as the excuse.
The T1 is marketed as a “proudly American” rival to Apple and Samsung, which is adorable given that almost no smartphones are actually manufactured in the US and no one seems to know who would even build this thing. But sure, it’s etched with an American flag, so that’s basically a supply chain. The phone was first promised for August, then vaguely pushed to “later this year,” while customers are still required to cough up $100 just to reserve the privilege of maybe, someday, receiving a gold Trump rectangle.
Trump Mobile also offers a $47.45 monthly phone plan – a price point chosen to worship Trump’s status as the 47th president, because when you’re building a cult of personality, even your billing has to be a campaign ad. The venture is run by Donald Jr and Eric, naturally, and joins Trump-branded watches, shoes, and Bibles in the ever-expanding MAGA QVC catalog. According to financial disclosures, these licensing deals pulled in more than $8m for Trump in 2024 alone, all while his administration oversees the very federal agencies that regulate telecom and digital media. In other words: regulatory power on one hand, phone company cash in the other – but we’re definitely still pretending there’s a meaningful separation between the presidency and the family business.